According to the latest scientific research, anyone can be creative. You just have to know how to think creatively, which involves taking a more imaginative approach to the challenges we all face. Learn how to wield the same research-based tools that today's creative people use and tap into your inner creative thinker with Professor Puccio's engaging 24-lecture series that takes you step-by-step through the creative-thinking process.

You'll get a solid introduction to the four major stages of creative problem solving, one of the most effective methods used in creativity training around the world. Just like today's creative geniuses, you'll learn how to approach professional and personal challenges by clarifying your obstacles, ideating potential solutions, developing the ones that are workable, and implementing them in the real world.

You'll also learn how to wield the tools of the creative trade with the aid of simple exercises, in-studio demonstrations, hypothetical scenarios, and more. These powerful tools include everything from tapping into the power of brainwriting (an alternative take on brainstorming) to the effective use of How-How diagrams (which help you develop concrete action steps).

Whether you want to overcome writer's block, solve a complex business problem, or figure out the best way to resolve a tense argument, this series will give you everything you need so that when other people are dodging challenges, you're uncovering the hidden opportunities they'll have missed.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.