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    Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

    Listeners will learn how to:

    • Use content and conversations to build online relationships that transition to sales
    • Execute realistic sales strategies for each of the major social media platforms
    • Spot social media trends that may influence future buying behaviors
    • Sell online in B2B and B2C environments
    • Turn social shares (likes, favorites, +1s) into social sales
    • Set tangible goals
    • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

    Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

    ©2014 Shannon Belew (P)2014 Gildan Media LLC

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