Jetzt kostenlos testen

  • Summary: Confessions of an Advertising Man by David Ogilvy

  • Geschrieben von: Chase Adams
  • Gesprochen von: Kevin Theis
  • Spieldauer: 38 Min.
  • Ungekürztes Hörbuch
  • 4,5 out of 5 stars (2 Bewertungen)

Danach 9,95 € pro Monat. Jederzeit kündbar.

ODER
Im Warenkorb

Bist du Amazon Prime-Mitglied?

Audible 60 Tage kostenlos testen

    Inhaltsangabe

    This is an audio summary of Confessions of an Advertising Man

    Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy. 

    It contains 11 sections:

    • How to manage an advertising agency 
    • How to get clients 
    • How to keep clients 
    • How to be a good client 
    • How to build great campaigns 
    • How to write potent copy 
    • How to illustrate advertisements and posters
    • How to make good television commercials
    • How to make good campaigns for food products, tourist destinations, and proprietary medicines
    • How to rise to the top of the tree 
    • Should advertising be abolished?
    ©2018 Chase Adams (P)2018 Flaneur Media

    Das sagen andere Hörer zu Summary: Confessions of an Advertising Man by David Ogilvy

    Bewertung
    Gesamt
    • 4.5 out of 5 stars
    • 5 Sterne
      1
    • 4 Sterne
      1
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0
    Sprecher
    • 4 out of 5 stars
    • 5 Sterne
      1
    • 4 Sterne
      0
    • 3 Sterne
      1
    • 2 Sterne
      0
    • 1 Stern
      0
    Geschichte
    • 5 out of 5 stars
    • 5 Sterne
      2
    • 4 Sterne
      0
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0

    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

    Es gibt noch keine Rezensionen