In an era where we are bombarded by a thousand advertisements each day, what makes a business stand out in the minds of its potential customers? What makes you different from your competitors?

Too many business owners and entrepreneurs have fallen victim to the "bells and whistles" mentality and end up wasting their time, money, and focus on fancy marketing to sell their mediocre products and services. They forget what is most important: being remarkable.

When your product or service is so innovative that your customers rave about it to everyone they know, marketing will just be icing on the cake. Innovation is the real key to success.

In Strategic Innovator: Implementing Change and Creativity for Solopreneurs and Visionaries, best-selling author Ric Thompson will teach you how kick your business' creativity into overdrive. In this guide you will learn:

• What innovation is and why it's crucial for the success of your business
• Where you currently stand in terms of innovation and where you could be
• How to make the shift from being a face in the crowd to being one of a kind
• How to use creative thinking to open the door to innovation and start producing remarkable products
• All the benefits of running an innovative business
• How to turn your business into a lightning-speed innovative ninja
• How to embrace and use change to your advantage
• How running an innovative business can create change on a big scale
• How to stop getting hung up on progress-killing details
• How to use innovation to optimize your business process and systems
• And so much more!

Innovation is the key to making your business completely unique and wildly successful. If you're ready to take your business to the next level, stop wasting your time playing blind man's bluff with your competition.