This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge, available in print and digital formats.
You're the brand. Learn how to use social media to promote your brand more effectively than ever before. Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective "brand" can also impact the brands you might represent. The one thing that connects everything is you. You-re on the frontlines for everything related to you-and everything you represent, now and in the future.