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Social

Why Our Brains Are Wired to Connect

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Social

By: Matthew D. Lieberman
Narrated by: Mike Chamberlain
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In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience, revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world-other people and our relation to them.

It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI-including a great deal of original research conducted by Lieberman and his UCLA lab-shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.

Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people's minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good.

These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications.

Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.

The insights revealed in this pioneering audiobook suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

©2013 Matthew D. Lieberman (P)2013 Tantor
Psychology & Mental Health Science
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Critics' reviews

"A fascinating explanation of why 'a broken heart can feel as painful as a broken leg' and social recognition is frequently prized above money." ( Kirkus)
All stars
Most relevant
For anyone who still has believes like "social matters aren't important to me": Read this.

Amazing Book

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This excellent audiobook provides ground breaking scientific insights into the social brain structures. The author describes mind blowing facts about society, which ignores needs and requirements of the social brain for effective learning in school, effective company-employees-cooperations, etc. Thanks to this brilliant book, every listener can fully understand all social areas of the brain, and how they interoperate as a result of our human evolution. Both the brilliant author and the excellent narrator, they both ensure, that this audiobook keeps being fascinating from the first to the last minute! Highly recommended and eye-opening !!!

Excellent groundbreaking eye-opening scientific insights !

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Unser Gehirn verbringt jede freie Sekunde damit, sich mit Menschen und unseren Beziehungen zu anderen Menschen zu beschäftigen. der Autor stellt diese These anhand vieler Studien vor und zeigt Visionen, wie diese Erkenntnis Politik, Wirtschaft, Schule und persönliches Leben nach vorne bringen könnte.

Hoch interessant

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This book has opened my eyes to the importance of the “social brain”. It turns out that the social aspect plays significant role in our lives, yet it is often being ignored and not considered by schools, universities, businesses and the government.
I wish more people would read this book!

Significant role of the social brain

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Die Thematik ist sehr interessant, aber ich musste leider relativ früh abbrechen, weil die Stimme des Sprechers einfach überhaupt nicht angenehm ist, nach meinem Empfinden

Leider sehr unangenehme Stimme

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