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Questions That Sell

The Powerful Process for Discovering What Your Customer Really Wants, Second Edition

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Questions That Sell

Von: Paul Cherry
Gesprochen von: Patrick Lawlor
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Über diesen Titel

Ask the questions - and get the sale.

As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal.

Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price - and increase your success rate as a result. Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:

  • Use questions to qualify prospects (without insulting them)
  • Discover hidden customer needs and motivations
  • Raise delicate questions
  • Overcome stalls
  • Reinvigorate a stale relationship
  • Soothe anxious buyers
  • Accelerate the decision process
  • Upsell and cross-sell so you no longer leave money on the table
  • Prospect for new business
  • Pose intriguing questions to position yourself as a thought-leader on social media
  • Turn social media contacts into active sales leads
  • Identify dead-end opportunities
  • Secure referrals
  • And more

Success is yours for the asking. Smart questioning will get you there.

©2018 Paul Cherry (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York. Marketing & Vertrieb
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The information in this audiobook is good BUT you can't do a lot with the audiobook

It completely lacks navigation through the chapters (no titles, or sub-navigation between big chapters) and is better understood as a list of questions in different fields.

I can really recommend to buy it as a read-book not audiobook.

Good encyclopedia. Not useful - lacks navigation

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