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One Simple Idea, Revised and Expanded Edition

Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
Autor: Stephen Key
Sprecher: A. T. Chandler
Spieldauer: 8 Std. und 53 Min.
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With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!

Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the best-selling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.

One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author's strategies.

©2015 Stephen Key (P)2015 McGraw-Hill Education

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