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    Inhaltsangabe

    Penguin presents No Logo by Naomi Klein, read by Nicola Barber.

    No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anticorporate movement.

    As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe, a new generation has begun to battle consumerism with its own best weapons.    

    In this provocative study, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labour, how teenage McDonald's workers are risking their jobs to join the Teamsters and how culture jammers utilise spray paint, computer hacking acumen and antipropagandist wordplay to undercut the slogans and meanings of billboard ads.

    ©2018 Naomi Klein (P)2018 Penguin Random House UK

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    Naomi is just such a god

    I've heard this one and the one on 'disaster capitalism'. Both are a clinical analysis of real-time events that happened within the last 30 to 40 years in a way I have not looked at them before.
    I am quite amazed at where she gets those amazing quotes from. Some seem to fit almost too well into the narrative. On the other hand - humans aren't that great at not saying what they think.
    Really, really recommend if you want to get a hold on buying a new pair of "swoosh"s every month.
    And get the other one if you'd like to know where this world is going right now.😷

    thanks Naomi, great work