No Logo
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Gesprochen von:
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Nicola Barber
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Von:
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Naomi Klein
Über diesen Titel
Penguin presents No Logo by Naomi Klein, read by Nicola Barber
No logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st Century. This is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe a new generation has begun to battle consumerism with its own best weapons.
in this provocative study we learn how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how culture jammers utilise spray paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.
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Eye opener about the world of the branded economy
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I am quite amazed at where she gets those amazing quotes from. Some seem to fit almost too well into the narrative. On the other hand - humans aren't that great at not saying what they think.
Really, really recommend if you want to get a hold on buying a new pair of "swoosh"s every month.
And get the other one if you'd like to know where this world is going right now.😷
thanks Naomi, great work
Naomi is just such a god
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