Jetzt kostenlos testen

Danach 9,95 € pro Monat. Jederzeit kündbar.

ODER
Im Warenkorb

Bist du Amazon Prime-Mitglied?

Audible 60 Tage kostenlos testen

    Inhaltsangabe

    The Grateful Dead: rock Legends, marketing pioneers.

    The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

    Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

    ©2010 David Meerman Scott, Brian Halligan (P)2010 Gildan Media Corp

    Kritikerstimmen

    “Demand everything. Expect nothing.” (Bill Kreutzmann, cofounder and drummer, the Grateful Dead)
    “I miss Jerry. And I wonder…is your brand iconic? Why not? Hint: it has nothing whatsoever to do with hemp brownies. Becoming iconic is a choice.” (Seth Godin, author of Linchpin, blogger, Deadhead)

    Das könnte dir auch gefallen

    Das sagen andere Hörer zu Marketing Lessons from the Grateful Dead

    Bewertung
    Gesamt
    • 5 out of 5 stars
    • 5 Sterne
      1
    • 4 Sterne
      0
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0
    Sprecher
    • 5 out of 5 stars
    • 5 Sterne
      1
    • 4 Sterne
      0
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0
    Geschichte
    • 4 out of 5 stars
    • 5 Sterne
      0
    • 4 Sterne
      1
    • 3 Sterne
      0
    • 2 Sterne
      0
    • 1 Stern
      0

    Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

    Es gibt noch keine Rezensionen