Marketing Alternative Investments
A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds
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Marketing Alternative Investments
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Coleen Marlo
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success
Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.
The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.
Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign.
Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
©2023 Hemali Dassani and Nanda Kumar Kuppuswamy (P)2022 McGraw Hill-Ascent Audio