Make More Money with Your Product or Service is about how to make more money from your products and services and the different programs you develop based on them. Part IV deals with advertising, PR, and the social media.

It covers these topics:

• Organizing your sales and marketing campaign
• Setting up your squeeze page for your ad or PR campaign
• Creating a Facebook ad and video campaign
• Creating videos for your campaign
• Building traffic
• Getting reviews from newspapers and magazines
• Getting reviews on Amazon
• Getting reviews from independent reviewers and bloggers
• What to say to a reviewer
• Using the traditional media for PR
• Creating and sending out your press release or letter
• Using the social media for PR