• Likeable Social Media

  • How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
  • Autor: Dave Kerpen
  • Sprecher: Christopher Prince
  • Spieldauer: 7 Std. und 23 Min.
  • Ungekürztes Hörbuch
  • Erscheinungsdatum: 17.10.2012
  • Sprache: Englisch
  • Anbieter: McGraw-Hill Education
  • 4 out of 5 stars (3 Bewertungen)

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Inhaltsangabe

The New York Times and USA Today best seller!

The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.

©2011 McGraw-Hill (P)2011 McGraw-Hill Education

Kritikerstimmen

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant." (Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com)
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." (Seth Godin, author of Poke the Box)
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." (Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking)

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