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It's Not Luck

Marketing, Production, and the Theory of Constraints

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It's Not Luck

By: Eliyahu Goldratt
Narrated by: Rick Adamson
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Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

(P)2014 Highbridge Audio
Management & Leadership Workplace & Organisational Behavior
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I really like the way of how the story is being told. as in previous part it pick you up and drags into the book and doesn't let you go until the very end.

great story and reader

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Werkzeuge der Engpasstheorie werden an einem zusammenhängenden Beispiel gut erklärt. Der Hörer braucht trotzdem viel Aufmerksamkeit, um den Erklärungen zu folgen. Nach meiner Meinung braucht man auch etwas Hintergrundwissen aus der Prozessoptimierung/Engpasstheorie, damit das Hören des Buches viel Spass macht.

Fachbuch für die praxisnahe Vermittlunng

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