Never be confused about online music marketing again! Updated for 2018. This audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook. Here's a glimpse at what you get:
Five principles of Internet marketing every musician should know: The Internet provides an amazing set of tools for independent artists. It can also be a great source of overwhelm and frustration. Here's what you need to know about online music promotion to stay happy, sane, and effective.
The Guerrilla marketing online fan-attraction formula: For the first time, I share the details of my octopus marketing formula, including the five critical factors that make this system work and the 14 websites you should consider using to reach fans.
Everything you've always wanted to know about what to post and share online to promote your music: The most common thing musicians say is “I don't know what to post online. I don't have anything to say.” Listen to this chapter, and you'll never worry about that again.
How Pomplamoose and Karmin used YouTube and social media to build a huge fan base: Want living proof that indie artists can create a major buzz online? Nick and Amy from Karmin and Jack and Nataly from Pomplamoose share the inside scoop in these exclusive interviews.
There is also a bonus chapter on music marketing with YouTube: Four ways to beef up your channel.
"The most directly applicable, start-tomorrow, creatively inspiring book I've ever seen on promoting your music!" (Derek Sivers, founder of CD Baby)
”Applying many of Bob's ideas, and without any wholesaling or distribution, I sold more than 20,000 albums of my music over the last five years. Using his suggestions, I increased my fan base by 35% in just one year.” (Kris Lee-Scott, Hanai Music)
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- Peter Schmuttermaier
Best practices for social media music marketing
The practices described in this audio book can be transferred to basically every other topic - with a little creativity.