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Inspired

How to Create Tech Products Customers Love, Second Edition
Autor: Marty Cagan
Sprecher: Marty Cagan
Spieldauer: 7 Std. und 45 Min.
4.5 out of 5 stars (106 Bewertungen)

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Inhaltsangabe

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.

©2018 Wiley (P)2018 Audible, Inc.
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  • Gesamt
    4 out of 5 stars
  • Sprecher
    4 out of 5 stars
  • Geschichte
    4 out of 5 stars

Not good as audio book

I liked the speaker and got most of the sense. It helped me speed up my work and change the thinking process.
Still, he has a lot of lists in the book like 10 important points for something and then? You forgot about half of it and there is no summary in the end.

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

the best book about product management...

... I have ever read/listened to.

easily to follow thanks to the good structure and friendly voice.

highly recommended for every product manager.

  • Gesamt
    3 out of 5 stars
  • Sprecher
    4 out of 5 stars
  • Geschichte
    2 out of 5 stars

His lifestory with good chapters

Monotonous reader where you almost fall asleep but with good knowledge and well organized chapters.

  • Gesamt
    3 out of 5 stars
  • Sprecher
    4 out of 5 stars
  • Geschichte
    3 out of 5 stars

gutes Hörbuch, aber es gibt noch bessere.

Die Geschichte ist schon Recht gut, aber wenn man nicht genau im Software und App Development unterwegs ist, kann man halt mit vielen der Hinweise und Tipps wenig anfangen.