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Influence

The Psychology of Persuasion
Sprecher: George Newbern
Spieldauer: 10 Std. und 6 Min.
4.5 out of 5 stars (273 Bewertungen)

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Inhaltsangabe

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

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  • Gesamt
    5 out of 5 stars
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Absolutely

Social psychology for the everyday. If you're human you should probably spend some time informing yourself about how the human brain works, this book is a great start.

4 Leute fanden das hilfreich

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    4 out of 5 stars
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    3 out of 5 stars
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contenido interesante, actuación aburrida

El contenido del libro es interesante con muchos ejemplos. Sin embargo la forma en que lo leen es muy aburrida, monótona parece como si fuera una máquina más que una persona que nos lee el libro. En el auto me fue difícil concentrarme en el contenido al ser tan monótono.

  • Gesamt
    5 out of 5 stars
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Ein echter Klassiker.

Etwas langsam gesprochen und nicht so hipp, wie viele neuere Bücher. Dafür mit einer Menge Inhalt.

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    4 out of 5 stars
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    3 out of 5 stars

Keypoints of social tactics

Whether it is a business or social context, understanding the keys to influence is a must. This book illustrate the setting under this factors of influences play a huge role whether you are aware of them or not. Overall, very insightful information about human response to compliance techniques.

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    5 out of 5 stars
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Great read

A book worth reading twice. You get both advice for life and for business. just great

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kleines Psychologiestudium

super interessant, sehr gute Beispiele, wird jedem nutzen der mit menschen arbeitet. höre oder lese es sicherlich noch ein zweites mal

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    5 out of 5 stars
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Very informative and clear, with lots of examples

Loved it. Very informative with extensive examples in life situations and studies. Perfectly structured and read. Nice for people enjoying sources of information being named. Thanks, I learned a lot and could already apply some of this knowledge.

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some theory help to understand

very interesting book, with a lot of daily life examples for better understanding of the most used persuasion methods

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    2 out of 5 stars
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Unnecessarily complicated

Boring, unnecessarily long text to deliver basic common sense advice, written in excessively complicated English. A one-pager would be enough.

2 Leute fanden das hilfreich