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Inhaltsangabe

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

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Gesamt

  • 4.5 out of 5 stars
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Sprecher

  • 4.5 out of 5 stars
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Geschichte

  • 4.5 out of 5 stars
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  • Gesamt
    2 out of 5 stars
  • Sprecher
    3 out of 5 stars
  • Geschichte
    1 out of 5 stars

Unnecessarily complicated

Boring, unnecessarily long text to deliver basic common sense advice, written in excessively complicated English. A one-pager would be enough.

1 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Absolutely

Social psychology for the everyday. If you're human you should probably spend some time informing yourself about how the human brain works, this book is a great start.

3 von 4 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

some theory help to understand

very interesting book, with a lot of daily life examples for better understanding of the most used persuasion methods