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Inhaltsangabe

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

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Gesamt

  • 4.5 out of 5 stars
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Sprecher

  • 4.5 out of 5 stars
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Geschichte

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  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Absolutely

Social psychology for the everyday. If you're human you should probably spend some time informing yourself about how the human brain works, this book is a great start.

3 von 4 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    4 out of 5 stars

Very informative and clear, with lots of examples

Loved it. Very informative with extensive examples in life situations and studies. Perfectly structured and read. Nice for people enjoying sources of information being named. Thanks, I learned a lot and could already apply some of this knowledge.

  • Gesamt
    2 out of 5 stars
  • Sprecher
    3 out of 5 stars
  • Geschichte
    1 out of 5 stars

Unnecessarily complicated

Boring, unnecessarily long text to deliver basic common sense advice, written in excessively complicated English. A one-pager would be enough.

1 von 2 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
  • Sprecher
    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

some theory help to understand

very interesting book, with a lot of daily life examples for better understanding of the most used persuasion methods

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