In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching."

• Deeply Understand the Definition of Marketing
• Customers Fire Employees Every Day
• The Customer Is Not Always Right
• Early to Bed, Early to Rise, Sell Hard, and Dollarize
• The Folly of Price Cutting
• Fifteen Super Marketer Must-Knows
• Never Use "We"
• Be Your Own Customer
• Superstars Love Recessions
• Own a Market, Not a Mill
• Marketing Superstar Instant Challenges