Sie haben sicherlich bereits erkannt, dass Storytelling heute allgegenwärtig und auch aus dem Marketing kaum noch wegzudenken ist. In diesem Ratgeber erhalten Sie daher zunächst einen Überblick darüber, was Storytelling eigentlich ist und wieso es ein wichtiger Bestandteil einer erfolgreichen Marketingstrategie ist. Außerdem erfahren Sie im Theorieteil, wie eine klassische Geschichte aufgebaut ist, inwiefern sich dieser Aufbau in die unternehmerische Praxis integrieren lässt und welche Alternativen es gibt.

Comedian Kate Willett was married to a woman and thought she'd never have to deal with men again. That is, until she found herself dumped, suddenly single, and mystifyingly...mostly attracted to dudes. Like any good comic, she was inspired to investigate, and thus ensued her hilarious, sometimes high-stakes personal research into the world of men, culminating in a beautiful, difficult romance.        

The picturesque village of Bunburry is about to be enhanced by the late Mrs Benson's mansion being transformed into a luxury hotel. But when the project is sabotaged, who is responsible? Careless workers, a disgruntled rival, a vengeful ex-husband, Mrs Benson's criminal nephew, or Mrs Benson's troubled ghost? After damage comes death, and it's up to amateur sleuth Alfie McAlister, his friends Liz and Marge, and police constable Emma Hollis to uncover the truth.

Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.

Sleep is one of the most important but least understood aspects of our life, wellness, and longevity. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when we don't sleep. Compared to the other basic drives in life - eating, drinking, and reproducing - the purpose of sleep remained elusive.