HBR's 10 Must Reads on Strategic Marketing

The path to your professional success starts with a critical look in the mirror. If you listen to nothing else on managing yourself, you should at least hear these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.

Is your company spending too much time on strategy development - with too little to show for it? you listen to nothing else on strategy, you should at least hear these 10 articles.

Managing people is fraught with challenges - even if you're a seasoned manager. Here's how to handle them. If you listen to nothing else on managing people, you should at least hear these 10 articles.

The best leaders know how to communicate clearly and persuasively. How do you stack up? Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need.

If you listen to nothing else on inspiring and executing innovation, listen to these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

If you listen to nothing else on leadership, you should at least hear these 10 articles (featuring "What Makes an Effective Executive", by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.

Most companies' change initiatives fail. Yours don't have to. If you listen to nothing else on change management, listen to these 10 articles (featuring "Leading Change" by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.

In his defining work on emotional intelligence, best-selling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you listen to nothing else on emotional intelligence, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills - and your professional success.

If you listen to nothing else on building better teams, listen to these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results.

Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government official. Richard Rumelt argues that the heart of a good strategy is insight - into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking.

If you listen to nothing else on decision making, you should at least hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues - even difficult ones - for the good of your organization and your career. How can you do that without compromising your personal values? By acknowledging that power dynamics and unwritten rules exist - and navigating them constructively.

Eine Belegschaft, die die eigene Firmenstrategie erarbeitet und damit ein Umsatzwachstum von 70 Prozent erreicht; eine Geschäftsführung, die das Glück im Unternehmen zur Firmenstrategie macht und damit den Umsatz verdoppelt; Mitarbeiter, die durch Achtsamkeitsmeditation messbar gesünder wurden. Wie gelingt es manchen Unternehmen, die Belegschaft immer wieder begeistert über sich hinaus wachsen zu lassen und damit noch sehr erfolgreich zu sein?

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....