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HBR's 10 Must Reads on Strategic Marketing
- Gesprochen von: Susan Larkin, Bernard Setaro Clark
- Serie: HBR's 10 Must Reads series, Titel 10
- Spieldauer: 6 Std. und 47 Min.
- Ungekürztes Hörbuch
- Kategorien: Wirtschaft & Karriere, Management & Leadership

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New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you're really in
- Create products that perform the jobs people need to get done
- Get a bird's-eye view of your brand's strengths and weaknesses
- Tap a market that's larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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HBR's 10 Must Reads on Strategy
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HBR's 10 Must Reads for CEOs
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HBR's 10 Must Reads on Managing Yourself
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The path to your professional success starts with a critical look in the mirror. If you listen to nothing else on managing yourself, you should at least hear these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.
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Great ideas for private and professional life
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HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
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In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.
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HBR’s 10 Must Reads on Emotional Intelligence
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In his defining work on emotional intelligence, best-selling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you listen to nothing else on emotional intelligence, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills - and your professional success.
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HBR's 10 Must Reads on Managing People
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Managing people is fraught with challenges - even if you're a seasoned manager. Here's how to handle them. If you listen to nothing else on managing people, you should at least hear these 10 articles.
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Mehrere spannende Beiträge über Führung
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HBR's 10 Must Reads on Strategy
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Is your company spending too much time on strategy development - with too little to show for it? you listen to nothing else on strategy, you should at least hear these 10 articles.
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HBR's 10 Must Reads for CEOs
- Von: Harvard Business Review, Martin Reeves, Claire Love, und andere
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We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you toggle between long- and short-term views, manage risk and innovation, and cultivate productive relationships with your staff and your board. This book will inspire you to: navigate the changing global business environment.
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HBR's 10 Must Reads on Managing Yourself
- Von: Harvard Business Review, Peter Ferdinand Drucker, Clayton M. Christensen, und andere
- Gesprochen von: Chris Kayser
- Spieldauer: 7 Std. und 26 Min.
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Geschichte
The path to your professional success starts with a critical look in the mirror. If you listen to nothing else on managing yourself, you should at least hear these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen). We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.
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HBR's 10 Must Reads on AI, Analytics, and the New Machine Age
- HBR's 10 Must Reads Series
- Von: Harvard Business Review, Michael E. Porter, Thomas H. Davenport, und andere
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- Spieldauer: 5 Std. und 25 Min.
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In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.
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HBR’s 10 Must Reads on Emotional Intelligence
- Von: Harvard Business Review
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- Spieldauer: 5 Std. und 29 Min.
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In his defining work on emotional intelligence, best-selling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you listen to nothing else on emotional intelligence, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you boost your emotional skills - and your professional success.
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Good book about emotional intelligence
- Von Guillermo Medrano Am hilfreichsten 13.11.2017
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HBR's 10 Must Reads on Managing People
- Von: W. Chan Kim, Daniel Goleman, Jon R. Katzenbach, und andere
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Managing people is fraught with challenges - even if you're a seasoned manager. Here's how to handle them. If you listen to nothing else on managing people, you should at least hear these 10 articles.
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HBR's 10 Must Reads on Leadership
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If you listen to nothing else on leadership, you should at least hear these 10 articles (featuring "What Makes an Effective Executive", by Peter F. Drucker). We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.
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Building a StoryBrand
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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inspiring
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HBR's 10 Must Reads on Communication
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The best leaders know how to communicate clearly and persuasively. How do you stack up? Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need.
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HBR's 10 Must Reads on Negotiation
- HBR's 10 Must Reads Series
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This book will inspire you to: control the negotiation before you enter the room; persuade others to do what you want - for their own reasons; manage emotions on both sides of the table; understand the rules of negotiating across cultures; set the stage for a healthy relationship long after the ink has dried; and identify what you can live with and when to walk away.
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HBR's 10 Must Reads on Innovation
- Von: Harvard Business Review, Peter Ferdinand Drucker, Clayton M. Christensen, und andere
- Gesprochen von: Susan Larkin, Bryan Brendle
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If you listen to nothing else on inspiring and executing innovation, listen to these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
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Gut, aber etwas zu viel Input für ein Hörbuch.
- Von Anonymer Hörer Am hilfreichsten 01.05.2017
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HBR's 10 Must Reads on Making Smart Decisions
- Von: Ram Charan, Harvard Business Review, Daniel Kahneman
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- Spieldauer: 6 Std. und 24 Min.
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If you listen to nothing else on decision making, you should at least hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.
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Naja
- Von Stefan Schaller Am hilfreichsten 27.05.2017
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