Jetzt kostenlos testen

HBR

Ending The War Between Sales and Marketing
Spieldauer: 32 Min.
4.5 out of 5 stars (2 Bewertungen)

Danach 9,95 € pro Monat. Jederzeit kündbar.

ODER
Im Warenkorb

Inhaltsangabe

Sales departments tend to believe that marketers are out of touch with what's really going on in the marketplace. Marketing people, in turn, believe the sales force is myopic - too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group undervalues the other's contributions. Both stumble (and organizational performance suffers) when they are out of sync. Yet, few firms seem to make serious overtures toward analyzing and enhancing the relationship between these two critical functions.

- From the July/August 2006 special Sales issue of Harvard Business Review.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.
©2006 by the President and Fellows of Harvard College, All Rights Reserved (P)2006 Audible Inc.

Das könnte Ihnen auch gefallen

Hörerrezensionen

Bewertung

Gesamt

  • 4.5 out of 5 stars
  • 5 Sterne
    1
  • 4 Sterne
    1
  • 3 Sterne
    0
  • 2 Sterne
    0
  • 1 Stern
    0

Sprecher

  • 4.5 out of 5 stars
  • 5 Sterne
    1
  • 4 Sterne
    1
  • 3 Sterne
    0
  • 2 Sterne
    0
  • 1 Stern
    0

Geschichte

  • 4.5 out of 5 stars
  • 5 Sterne
    1
  • 4 Sterne
    1
  • 3 Sterne
    0
  • 2 Sterne
    0
  • 1 Stern
    0

Rezensionen - mit Klick auf einen der beiden Reiter können Sie die Quelle der Rezensionen bestimmen.

Es gibt noch keine Rezensionen