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Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising
Autor: Ryan Holiday
Sprecher: Ryan Holiday
Spieldauer: 2 Std. und 17 Min.
4 out of 5 stars (16 Bewertungen)

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Inhaltsangabe

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

©2014 Ryan Holiday (P)2014 Gildan Media LLC

Kritikerstimmen

"Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." (Patrick Vlaskovits, coauthor of The Lean Entrepreneur)
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." (Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth)

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An executive summary, not a book

Perhaps worth the price for someone new to the concept of Growth Hacking as an audio executive summary. Not enough content or depth in this one to call it a book or price it as such on Audible, though.

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