Follow-up email, and the email autoresponders used to deliver this, are important because people pay attention to their emails, and getting a potential customer to become a subscriber is paramount. It is important that you learn how to set up autoresponder emails because if you build a quality and targeted list and send value to your customers in those autoresponder emails, you will make money.
Do not fear engaging with your customers through email marketing. They gave you their email address to use, and so you must use it. Email autoresponders like Aweber are an automated way to send value to your list automatically. Short, concise paragraphs in each email delivering value and building your relationship with your email list will make your money over the long term.
If you follow the tips suggested in this audiobook, you will succeed at email marketing.