Fill the Dam Thing Up!: Building Connections
Communicating Throughout the Lifecycle of Infrastructure Projects
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Fill the Dam Thing Up!: Building Connections
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Czyta:
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Mary Ellen Miller APR
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Autor:
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Mary Ellen Miller
You are a public relations professional tasked with community outreach on a major infrastructure project in crisis. You need to inform angry community members. Building goodwill with them will be essential while balancing government expectations. You must prepare project managers to go before the cameras. Where do you start? Here is your communications playbook!
In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey on a $400-million dam project. This book is for PR professionals and project managers involved in issue management and stakeholder engagement on major infrastructure projects. "Fill the Dam Thing Up!" includes tips on scanning the environment, projecting confidence, dealing with the media, working with irate neighbors, and more. Miller weaves her crisis communications tips with stories of a once-in-a-lifetime international project set in the heart of Appalachia.
©2023 Mary Ellen Miller, APR (P)2023 Mary Ellen Miller, APR