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A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry.

In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.

Based on more than 200 interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a $60 billion industry.

©2014 Blake J. Harris (P)2014 HarperCollins Publishers

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  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars

Ein bedeutungsvoll unbedeutungsvoller Krieg

Einfach eine der interressantesten Geschichten über Marketing, die Leute dahinter und Videospiele im Algemeinen. Sowohl für Nintendo als auch Sega Fans geeignet. Unterhaltsam geschrieben und excellent vorgetragen.

1 von 1 Hörern fanden diese Rezension hilfreich

  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars
  • Geschichte
    5 out of 5 stars

Geschichte einer Generation

Jeder, der in den frühen 90gern seine Kindheit oder Jugend verbracht hat, stolperte irgendwie über den klassischen Konsolenkrieg. Das Buch erzählt auf amüsante Weise, wie dieser Krieg in den Kommandozentralen in den USA, insbesondere bei SEGA, gefochten wurde.

Sehr zu empfehlen für alle die sich für Technik, Marketing und Videospiele interessieren.

  • Gesamt
    4 out of 5 stars
  • Sprecher
    4 out of 5 stars
  • Geschichte
    3 out of 5 stars

The Tom Kalinske Story

This book focuses mostly on T. M. and definitely leaves out important aspects of the console war. The situation in europe (where the sega genesis has been quite successful from the get go), segas last console: the dreamcast and it definitely frames sega as the heroes and Nintendo as the bloated establishment. I would have also like a little look on the time before Kalinske joined sega and the time after. Especially the dramatic irony of sega producing software for Nintendo. The book is pretty biased yet very entertaining look at the console war between sega and Nintendo.
It is masterfully narated and written and definitely enjoyable. Just not objective.

  • Gesamt
    3 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

16 bit legacy

This is a good audio book, I can recommend it. It is based on well researched information, and is told vividly by the speaker. However it lacks on objectivity. 1st the scope is biased by the USA market, 2nd more or less it puts the videogame marketing subject into the focus, and 3rd it focuses on the viewpoint of SEGA. At the end this audio book tells a very interesting story about one of the most dynamic decades in videogame history. Don’t miss it.

  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Must listen for anyone interested in early days

Great research on the early the early day of the gaming industry and the war of Sega and Nintendo

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    5 out of 5 stars
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    5 out of 5 stars
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An absolute must for gamers...

Even as non-native speaker this book was easy listening, thanks to Fred Bermans voice. And to learn about the stories of Nintendo and Sega and the disputes between them made the 20 hours or so short.

  • Gesamt
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

16bit in Audio

A great book about the 16bit era. Read by Fred Berman, this book is never boring and always catchy to listen to. A must have for videogame fans!