Enchantment Titelbild

Enchantment

The Art of Changing Hearts, Minds, and Actions

 Reinhören
Dieses Angebot sichern 0,00 € - kostenlos hören
Das Angebot endet am 29. Januar 2026 23:59 Uhr. Es gelten die Audible Nutzungsbedingungen.
Prime Logo Bist du Amazon Prime-Mitglied?
Audible 60 Tage kostenlos testen
Für die ersten drei Monate erhältst du die Audible-Mitgliedschaft für nur 0,99 € pro Monat.
Pro Monat bekommst du ein Guthaben für einen beliebigen Titel aus unserem gesamten Premium-Angebot. Dieser bleibt für immer in deiner Bibliothek.
Höre tausende enthaltene Hörbücher, Audible-Originale, Podcasts und vieles mehr.
Pausiere oder kündige dein Abo monatlich.
Aktiviere das kostenlose Probeabo mit der Option, monatlich flexibel zu pausieren oder zu kündigen.
Nach dem Probemonat bekommst du eine vielfältige Auswahl an Hörbüchern, Kinderhörspielen und Original Podcasts für 9,95 € pro Monat.
Wähle monatlich einen Titel aus dem Gesamtkatalog und behalte ihn.

Enchantment

Von: Guy Kawasaki
Gesprochen von: Dan John Miller, Ellen Archer, Guy Kawasaki
Dieses Angebot sichern 0,00 € - kostenlos hören

9,95 €/Monat nach 3 Monaten. Das Angebot endet am 29. Januar 2026 23:59 Uhr. Monatlich kündbar.

9,95 € pro Monat nach 30 Tagen. Monatlich kündbar.

Für 13,95 € kaufen

Für 13,95 € kaufen

Nur 0,99 € pro Monat für die ersten 3 Monate

Danach 9.95 € pro Monat. Bedingungen gelten.

Über diesen Titel

 Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us. Arbeitsplatz- & Organisationsverhalten Erfolg im Beruf Management & Leadership Marketing & Vertrieb
Noch keine Rezensionen vorhanden