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    Copywriting is writing with purpose.

    It’s about using words to reach people and change what they think, feel, and do. 

    This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. 

    It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print. 

    What you’ll learn….

    Understand the product and its benefits.

    • Pinpoint how the product helps people.
    • Turn features into benefits and seek out USPs. 
    • Identify tangible and intangible benefits. 

    Get to know your audience.

    • Uncover your audience's inner fears and desires. 
    • Use empathy to get inside the audience's feelings. 
    • Decide how your copy will change how they think, feel or act. 

    Engage the audience in your message.

    • Make your copy more like a conversation. 
    • Use the same words that the audience uses. 
    • Bring the product to life with rich, sensory language. 

    Craft compelling copy.

    • Learn eight proven formulas for enticing headlines. 
    • Choose a rock-solid structure. 
    • Create powerful calls to action. 

    Use 20 proven strategies for creative copy.

    • Show the product in a new light. 
    • Use humor, wordplay, metaphors and contrasts. 
    • Turn weakness into strength. 

    Make persuasion and psychology work for you. 

    • Learn the six proven principles of persuasion. 
    • Overcome the audience's objections. 
    • Exploit cognitive biases to nudge the audience into action. 

    It’s the perfect introduction to copywriting today. Download your copy now.

    ©2018 ABC Business Communications Ltd (P)2018 ABC Business Communications Ltd

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