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    Inhaltsangabe

    In this New York Times and Wall Street Journal best seller, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.

    Conscious Capitalism helps us better understand how companies such as Southwest Airlines, Costco, UPS, Panera, Patagonia, Google, The Container Store, and many others, use four specific tenets - higher purpose, stakeholder integration, conscious leadership, and conscious culture and management - to build strong businesses, advance capitalism toward its highest potential, and foster a more positive environment for all of us.

    ©2013 Harvard Business School Publishing Corporation. Recorded by arrangement with Harvard Business Review Press. (P)2014 HighBridge Company

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    Purpose and long term business success

    Basically common sense and good will for making business and understanding the responsibility within the society what enterprises represent to the whole global cummunity.
    Leadership understanding the real values and business responsibilities along the way for all the shareholders is a difficult task nowdays being under financial stress and results, meanwhile the business long term values are being missing to sustain a healthy work and development environment.
    If you want to understand how long term business practices will pay, take a chance and read this nice piece of history.