Collision Course
Carlos Ghosn and the Culture Wars That Upended an Auto Empire
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Collision Course
Kup za 21,04 €
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Czyta:
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Joel Richards
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Autor:
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Hans Greimel
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William Sposato
In Japan, it's called the "Ghosn Shock" - the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive empire. Even more shocking was his daring escape from Japan, packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center, subsisting on rice gruel.
How did it come to this, and why? This is the sprawling story of what led to the Ghosn Shock and what was left in its wake. The book chronicles Ghosn's two decades building a colossal partnership between Nissan and Renault. To the world it looked like a new model for a global business, but the alliance's shiny image fronted an unsteady, tense operation. Culture clashes, infighting among executives and engineers, dueling corporate traditions, and government maneuvering constantly threatened the venture.
Expertly reported, Collision Course explores the complex suspicions around what and who was really responsible for Ghosn's ouster. It explains how economics, history, national interests, legal traditions, and hubris converged on arguably the most important foreign businessman ever to set foot in Japan.
©2021 Hans Greimel, William Sposato (P)2021 Gildan Media