Like advertising and sales, hypnosis and hypnotherapy are all about suggestion. Yet, most practitioners do not understand how the related hardware in a person’s brain (and body) are involved. Traditionally, hypnotists are often taught direct (or authoritarian) techniques, while more recently, many in the health and mental health fields have come to prefer more conversational or permissive techniques. Regardless of your preference, if you don’t understand how your words and actions affect the brain and body, then in so many ways, you're like a pilot who attempts to fly without a map and without any understanding of his or her aircraft.

This concise book will help you “connect the dots” and become a much more effective change agent. It serves as an introduction to the Neurology of Suggestion concepts that are the core of Advanced Neuro-Noetic Hypnosis (TM), which blends direct and indirect hypnosis with more modern fields such as artificial intelligence, mind/body integration, and the latest innovations in neurology.

While this book is scientifically based and encompasses theories from a wide range of fields, like all of books in the Neurology of Suggestion Basics series, it simplifies complex concepts into very easily digestible principles and steps. Each book includes a demonstration or exercise, which will allow you to quickly understand and experience the concepts. The information contained herein is not just theoretical. The author has successfully used these concepts for 30 years with a wide range of patients and clients, including those who have been referred to him by mental health licensees and medical practitioners.

The Neurology of Suggestion concept and Advanced Neuro-Noetic Hypnosis (TM) was developed by Dr. Tim Brunson, the founder of The International Hypnosis Research Institute. Dr. Brunson has received certifications from several international hypnotherapy organizations, has extensive experience in the field, is a neuro-linguistic programming (NLP) instructor, and has taught clinicians internationally.