Bridging the Culture Gap
A Practical Guide to International Business Communication
Artikel konnten nicht hinzugefügt werden
Der Titel konnte nicht zum Warenkorb hinzugefügt werden.
Der Titel konnte nicht zum Merkzettel hinzugefügt werden.
„Von Wunschzettel entfernen“ fehlgeschlagen.
„Podcast folgen“ fehlgeschlagen
„Podcast nicht mehr folgen“ fehlgeschlagen
3 Monate kostenlos
Bridging the Culture Gap
Für 25,95 € kaufen
Sie haben kein Standardzahlungsmittel hinterlegt
Es tut uns leid, das von Ihnen gewählte Produkt kann leider nicht mit dem gewählten Zahlungsmittel bestellt werden.
-
Gesprochen von:
-
Tony Messano
-
Von:
-
Penny Carté
-
Chris Fox
Über diesen Titel
As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.
The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Listeners will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English.
Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the listener has the cultural awareness to communicate the intended message.
©2004, 2008 Penny Carté and Chris Fox. (P)2019 Brilliance Publishing, Inc., all rights reserved.