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Boss Talk

Top CEOs Share the Ideas that Drive the World's Most Successful Companies

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 Timeless and effective business lessons from 21 top CEOs. Every business leader - from manager to entrepreneur - wants to know the ideas that motivate and inspire the world's most successful CEOs. Boss Talk presents expert advice on critical issues from a wide range of CEOs including Michael Dell, Jeff Bezos, Tina Brown, Ian Schrager, Steve Ballmer, and Sanford Weill. The topics they cover include:
  • Motivating Your Employees
  • Managing Growth
  • Building a Brand
  • Learning from the New Economy
  • Trendspotting
  • Beating the Competition
  • Leading a Successful Turnaround or Transition

    Here's what some of the bosses have to say:
    "You have to get rewarded in the soul and in the wallet. The money isn't enough, but a plaque isn't enough either." - Jack Welch, General Electric Co.
    "Lead by example. If you do that as a CEO, your style will filter down through your team." - John Chambers, Cisco Systems
    "We do a lot of quantitative stuff. But coupled with that is having an employee staff and culture that is inherently interested in what we do." - Tom Freston, MTV Networks
    "Surround yourself with people you trust. You can't run a business over a certain size and sign off on everything." - Emily Woods, J. Crew

    • Executive Producer: Jacob Bronstein
    Producer: Garet Scott
    Original Jacket Design by Heidi North
    ©2002 by Dow Jones and Company, Inc.
    (P)2002 Random House, Inc.     Management & Leadership Ökonomie
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