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Bootstrap Empire

The Bala Blueprint for Building a $100M Brand from the Ground Up

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Bootstrap Empire

Von: Natalie Holloway
Gesprochen von: Natalie Holloway, Tanya Eby
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In Bootstrap Empire Natalie Holloway, cofounder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your business idea into a thriving enterprise. The book is a playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a five-way bidding war on the hit show Shark Tank. You'll also discover:

  • A comprehensive roadmap to growing your new company
  • Hands-on techniques for bootstrapping your business, with or without funding, and strategies for demolishing common obstacles to success
  • Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum

This audiobook includes a bonus afterword not included in the print edition.

©2026 John Wiley & Sons
Frauen in der Wirtschaft Geschäftsentwicklung & Unternehmertum Management & Leadership
Alle Sterne
Am relevantesten
The best, most specific and detail-oriented business book I’ve read in a long time. You’ll get the exact tools, apps, and tips the iconic founder of Bala used to build her $100M company. A great read if you’re building a company, especially a product-based business.

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