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    Inhaltsangabe

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

    Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

    From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more.

    For each company profiled, learn what data was used, what problem it solved, and the processes put it place to make it practical as well as the technical details, challenges, and lessons learned from each unique scenario.

    • Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers
    • Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more
    • Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

    ©2016 Bernard Marr (P)2017 Audible, Inc.

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    • Gesamt
      3 out of 5 stars
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    Geht

    Der britische Sprecher äfft die amerikanischen Leute bei Zitaten nach. Das Nervt. Sonst ganz ok, aber auch kein Durchbruch

    2 Leute fanden das hilfreich

    • Gesamt
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    • Jan
    • 31.07.2019

    headline optional I thought

    not a lot about how small businesses use big data except fit one butcher's shop

    1 Person fand das hilfreich