Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012. The cross-generational study produced a stark discovery—the rate of graduates who planned to have children had dropped by nearly half over those twenty years. While some might wonder what this privileged group can tell us about broader trends in the United States, Friedman argues that they were "the canaries in the coal mine. . . . if they could not see a way to make their careers and families work, how could those with fewer opportunities and resources square this circle?"

In a new preface to this tenth anniversary edition of Baby Bust, Friedman observes that the birth rate in the United States has continued to decline in the years since. He offers new insights into why fewer people are choosing to have children, how the pandemic affected these trends, and what can be done about it.

In this book, Friedman addresses how views about work and family have changed; why men and women have different reasons for opting out of parenthood; how family has been redefined; what choices we face in our social and educational policy; and how organizations and individuals—especially men—can spur cultural change.