What would you do if an experience on vacation stayed with you long after you got home? For Kelly Lewis, a visit to a wine spa in the Republic of Georgia became the beginning of a new business.

Kelly is the founder of The Wine Spa, with locations in Portland and Dundee, Oregon. She joins Stefanie to explain vinotherapy, what guests can expect from a wine soak, and how surplus wine from local wineries finds a second life in spa treatments.

Kelly also shares the less glamorous parts of building an unfamiliar business: securing financing, choosing tubs when there was no established model to follow, managing early staffing costs, and opening a second location in just six weeks. They discuss why she pays winery partners for wine they cannot sell, how TikTok and word of mouth bring in guests, and what it felt like to see The Wine Spa named one of TIME’s World’s Greatest Places of 2025.

Learn more about The Wine Spa at thewinespa.com.

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