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Tim Shea, founder and CEO of Latticework Insights, explains how eCommerce brands can connect data from Amazon, Shopify, Meta, Google, and retail partners, and use his SMART framework to make more profitable decisions.

Most growing brands already have plenty of data. It sits in separate systems, so nobody gets a full picture of what drives growth.

In this episode of Selling on Giants, Mr. Will and Tim cover when spreadsheets stop working, how to evaluate performance across five areas (Speed, Margin, Attribution, Retention, and Tier), and why LTV and CAC need more context than a single ratio.

In this episode, you’ll learn:

• When spreadsheets stop working and why growing brands need a unified view of the business
• How to use the SMART framework to evaluate speed, margin, attribution, retention, and customer tiers
• Why customer value varies by acquisition channel, promotion, and buying behavior
• How retail expansion complicates attribution and what brands can do about it
• Why moving customers from their third to fourth purchase can be worth more than focusing on early transactions
• How to use data to form hypotheses, run experiments, and improve decisions

Tim also walks through Latticework Insights’ 90-day onboarding process: understanding the business, building insights, and putting them into practice through experimentation and A/B testing. The result is a repeatable loop where data informs a theory, the theory becomes an experiment, and each result improves the next decision.

Connect with Tim Shea:
Website: https://latticeworkinsights.com
LinkedIn: https://www.linkedin.com/in/sheanineseven/

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