What if conversations about men’s sexual health opened the door to better preventive care?

In this episode of The Healthcast, Phil Zappone sits down with Dr. Elliot Justin, emergency physician, entrepreneur, and founder of FirmTech, to explore the connection between sexual and cardiovascular health.

Dr. Justin shares the story behind FirmTech’s wearable technology and his vision for bringing objective data into a field often guided by subjective questionnaires. They discuss tracking nocturnal erections, understanding changes over time, and helping patients become more engaged in their care.

In this episode:
• Dr. Justin’s journey from emergency medicine and telehealth to founding FirmTech
• The relationship between erectile function and cardiovascular health
• Why Dr. Justin challenges conventional approaches to erectile dysfunction
• Why trends matter more than a single measurement
• How wearable data could support more personalized conversations about treatment
• What’s next for FirmTech and women’s sexual health technology

Chapters:
00:17 Meet Dr. Elliot Justin
00:57 From emergency medicine to sexual health technology
08:08 The design behind FirmTech’s wearable
10:45 Exploring the cardiovascular connection
16:32 Rethinking erectile dysfunction
23:25 Why trends matter more than snapshots
27:45 Personalized care and tracking treatment response
29:37 How the technology collects data
33:33 Building FirmTech and what comes next
37:12 Future goals and adoption challenges
38:57 Where to learn more

Connect with Dr. Elliot Justin & FirmTech:
Website | https://myfirmtech.com
Instagram | https://www.instagram.com/myfirmtech/
FirmTech LinkedIn | https://www.linkedin.com/company/myfirmtech/
Dr. Justin’s LinkedIn | https://www.linkedin.com/in/elliot-justin-md/

Learn how I help small businesses:
Website | https://nxaihealth.com/
LinkedIn | https://www.linkedin.com/in/phil-zappone-647957379/

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