SaaSpocalypse Now! And The Value Drain

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SaaSpocalypse Now! And The Value Drain

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Mike Hadjadj, a retail and SaaS expert, has just published a book (in French) called SaaSpocalypse. Every year, he supports two to three hundred start-ups as a mentor, advisor and investor, mostly in the retail sector. In his own words, he isn’t predicting the end of software vendors, but he does see their value being hit hard by the changes AI is bringing. I interviewed him to understand what this shake-up means for vendors, their customers and the whole SaaS ecosystem. SaaSpocalypse Now! And The Value Drain Mike Hadjadj presenting his book SaaSpocalypse (in French) at the Visionary Marketing offices in October 2026 TL;DR With SaaSpocalypse, Mike Hadjadj isn’t predicting the end of software vendors. He’s saying the price of software is now negotiable.French e-commerce giant La Redoute rebuilt a €360,000-a-year tool in 48 hours using AI.Three factors can shield a SaaS vendor, namely urgency, value and stickiness.Big vendors are not spared. Some retailers have halved their Salesforce budget, or even cut it to a third.Gartner is looking in the rear-view mirror, while Mike is watching the 2027 contract renewals.His advice to vendors is simple. Talk to your customers now and ask them why they pay. SaaSpocalypse Now! or How to Build a SaaS Without Coding M.H. The book started with a chat at my physio’s. I’d had an accident and needed rehab. He’s a bit of a geek and told me he was setting up a new business line without buying any software or paying for a single SaaS subscription. Using Base44, a tool owned by Wix, he’d rebuilt a small CRM, a training tool and a small accounting and invoicing package himself. That intrigued me. I run La Retail Tech, a community that has been going for four and a half years, with lots of content and around 3,000 members. Our community platform was grossly outdated. It had stopped evolving and every small request was sitting in a support ticket for three weeks. We Dreamed It, and AI Delivered I don’t sleep much, so I gave it a go and I spent a few hours talking to an LLM, asking it to rework parts of the site and give it a modern look. I ended up with a front end, which I showed my team after the weekend. They recognised the site they’d been dreaming of. We had almost launched a tender, complete with requirements definition and technical provisos. That meant bickering over compromises with the team, because not everything is possible. With AI, everything is crystal clear. I talk and hey presto! It’s done. SaaSpocalypse Now! Mike Hadjadj during a demo for his community, La Retail Tech. Image by Optimalways I’ve kept going since the book came out. The front end is done and I’m now tackling the back end. The agent kept misunderstanding me, so I found another agent that handled my agent, which I talk to on WhatsApp. It knows my whole environment, runs the tests and writes very detailed prompts that I just copy and paste. I can’t code, and neither can my physio. So the question isn’t whether people can do it. It’s about who will still pay, for what, and where the value sits. That’s one of the book’s main stances. A French E-commerce Giant Rebuilt a €360,000-a-Year Tool in 48 Hours M.H. The other trigger was meeting French e-commerce giant La Redoute at an event. They used a visual product discovery tool, created by an Israeli start-up. The tool worked very well. Other French retailers used it too, such as Monoprix and Castorama, but you could tell it was nearing the end of its life. They were all looking for a replacement and asking me if I knew of one, before launching a tender. La Redoute put two people on it for 48 hours, with AI. They studied how the tool worked, rebuilt it, tested it and released it. The copy is better than the original, because they could tune it to their own environment, something that a software vendor seldom allows. La Redoute was spending €360,000 a year on the tool, now they don’t. SaaSpocalypse Companies of All Sizes Are Following Suit Digging deeper, I found out that companies of all sizes, including large ones with the right skills, are already going after commoditised tools that aren’t core to the business. If the tool falls over, it’s no big deal. The savings are huge. When I talk about value destruction, it’s because the rebuild cost nothing like the old price. Two days, two people, a bit of maintenance, updates, testing and tokens. There’s simply no comparison. A small part of the value shifts to in-house skills, and some is bought externally, at a very different price. Most of it is destroyed. There’s also a whole industry around SaaS spending. Agencies, consultancies, integrators and, above all, start-ups, which means funds and fundraising. If the pie shrinks, all of that ecosystem will be hit. Urgency, Value or Stickiness, What Protects a Software Vendor? M.H. I’ve been supporting start-ups for a very long time, as a mentor, an advisor, in incubators and accelerators, and as an investor ...

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