Sacrificial or Seed — The Donor Distinction Nobody Is Teaching
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Sacrificial or Seed — The Donor Distinction Nobody Is Teaching
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A family switched from boxed cereal to bulk bags for six months. They saved every dollar. Then they wrote a check for eleven dollars and seventy-two cents — and included a letter explaining exactly what they had sacrificed to save it.
That letter was framed. A brass plaque underneath it read: This is why we do what we do.
Every donor in your file is one of two things — a sacrificial donor or a seed donor. Getting them confused doesn't just cost you a gift. Sometimes it hurts someone who gave you everything they had.
In this episode Ryan Dobson teaches the most important donor distinction nobody is talking about — how to identify which one you're looking at, how to treat them differently, and why the first thing you send after a donation may be the most expensive mistake your organization makes.
It's not about the ask. It's about the thank you.
Just under 20 minutes
Listen and connect at dobsonphilanthropic.com
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