Why Barcodes Look Like That (and What It Means for Your Data)
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Why Barcodes Look Like That (and What It Means for Your Data)
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Why does a barcode look the way it does? Mr. Will started with that simple question and ended up with a story about entrepreneurship, industry standards, and the data that now runs modern retail.
The barcode began in 1948 as a checkout problem. Joe Woodland sketched the first version in the sand at Miami Beach, inspired by Morse code. He and Bernard Silver patented a circular bullseye design, sold it for $15,000, and waited decades for the technology to catch up. When the grocery industry finally chose a standard in 1973, the winner was IBM engineer George Laurer’s vertical bar design, chosen largely because it survived the realities of high-speed printing. Woodland, then at IBM, backed it.
Will also covers what founders can learn from being early, why retailers like Walmart and Amazon end up setting the rules, and how the barcode’s biggest impact came from the data every scan created. He closes with a question every Amazon and Walmart operator should ask: am I actually using my data to make decisions?
Related reading from BellaVix:
How to Create UPC Codes for Amazon & Prevent Issues
Amazon FNSKU vs UPC: Which Barcode Should You Use for FBA in 2026?
The Most Important Facts About Barcodes and Their Relationship With Amazon
How to Get a Walmart GTIN Exemption: Step-by-Step Seller Center Guide
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