The LinkedIn Button That Lies to You
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Halfway into a conversation about LinkedIn visibility, Jenny Cotie Kangas realized a month of posts had never reached her profile. Julia Levy had been tagging her as a collaborator on every Missing Manual post. LinkedIn collaborator posts only appear on your profile after you accept the invite, and Jenny never had.
Worse, the Accept button stays on screen after you click it, so the only way to check is your own profile. Jenny opened a browser agent on the spot and had it work back through every invite while the recording kept going.
That moment opened up the bigger question of what consistency looks like when life doesn’t cooperate. Julia stepped away from posting for a few months and came back with a rhythm she can actually keep.
Her recent post on layoffs has drawn between 250,000+ impressions. She has been laid off herself and has had a say in who was affected on her own team, and she holds a master’s in counseling. Now she’s studying why that post broke through when LinkedIn’s algorithm makes reach so hard to predict.
Jenny took the opposite path. She went quiet on LinkedIn while building her company, set up a chief revenue agent and a chief of staff agent, and has three deals about to close. Her lesson for anyone chasing growth: fix the leaks in your funnel before you add more to the top. Julia adds a warning to read LinkedIn’s terms of service before pointing any AI agent at your account.
For product teams, The Missing Manual closes with a direct note. When you ship a feature, teach people how to use it, and make sure your interface shows what still needs action.
Find The Missing Manual wherever you listen to podcasts.