In this episode, we’re talking about priorities: what they cost and why they determine the kind of business and life you ultimately build. We reflect on our years of marathon training, nearly seven years of sobriety, and the evolution of our custom clothing business to show why meaningful change usually requires giving something up. We also dig into what this means for clothiers who say they want a high-end luxury business but are still holding onto consultations, rush orders, broad clientele, and other habits that work against their goal.

Highlights

02:48 - What marathon training taught us about committing to a priority other people may never understand.

05:09 - How getting sober forced us to confront which priorities could and couldn’t coexist in our lives.

06:45 - Why you can’t be the inexpensive, fast wedding-suit guy and the high-end luxury clothier at the same time.

10:44 - Why pursuing what matters most often feels uncomfortable long before it feels rewarding.

13:10 - Why the first time you do anything is usually the hardest, but doing it once proves you can do it again.

18:40 - The client boundaries you think you could “never” enforce are likely exactly the ones your business needs.

24:36 - Why time affluence starts with protecting your time and working with clients who value theirs.

26:40 - You want the end result, but are you willing to do what it actually takes to achieve it?

33:16 - Why free consultations and a calendar full of shoppers directly conflict with the goal of working with luxury buyers.

38:42 - If you’re serious about building a luxury business, your daily decisions need to change now.

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube

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Appointment Only in IG: @appointmentonlypod