The global french fry map is rapidly being redrawn, and the Middle East is emerging as a critical new center of gravity. Long reliant on massive imports—staggering figures that hit 500,000 tons annually in Saudi Arabia alone—the region is now witnessing a strategic shift towards localization.

In this exclusive interview, we sit down with Abdulmohsin Aljarallah, General Manager at Al-Jouf, a state-of-the-art french fry manufacturer in Saudi Arabia. Abdulmohsin shares his remarkable journey, detailing how a simple idea evolved into a high-speed, multi-million dollar operation backed by the Saudi Vision 2030.

Discover:

• The double-digit market growth driving this regional boom.
• The surprising reality of three potato growing seasons in Saudi Arabia and the push for agricultural self-sufficiency.
• How agility, strategic partnerships, and a sharp focus on quality are helping Al Jouf compete with global giants like McCain and Lamb Weston.
• The role of advanced technology and AI in minimizing waste and maximizing efficiency in the desert.

If you’re tracking global food trends, supply chain shifts, or the immense untapped potential of the Middle Eastern agricultural sector, this is a story you can't afford to miss. Join us to learn how Al Jouf is building "The French Fries of the Middle East."

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