In episode 470, host Matt Jones is joined by Ben Hansen from Profit Doctor for a straight-shooting conversation about what truly drives profitability in trade businesses. Broadcasting from Austin, Texas, Ben brings a wealth of experience working with business owners across the globe, breaking down how revenue and profit don’t always go hand-in-hand, and why so many businesses look healthy on paper but struggle to see any real financial reward.

⏱️Timestamps:
00:00 "Marketing Budget Essential for Growth"
04:07 "Misaligned Resource Allocation in Business"
09:02 Revenue Focus vs. Profitability Awareness
13:43 Profit Focus for Business Success
16:00 "Financial Clarity for Tradespeople"
19:51 Streamlining Cost Analysis
23:49 Profit-Focused Service Shift
26:46 Lacking Practical Financial Guidance
28:30 Misaligned Business Growth Strategies
32:54 "Unprofitable Clients Hinder Growth"
35:10 Cut Losses to Boost Success
39:02 Streamline Focus for Better Conversion
43:02 "Focus on Customer Lifetime Value"
45:51 Optimize for Ideal Clients
47:58 Targeting Diverse Customer Needs
53:32 Focus on Core Strengths
55:22 Self-Taught Financial Empowerment

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