A deeper understanding and insight of life before the modern era.
Archaeology is the study of the human past from its material remains and therefore can make use of every conceivable subject in both arts and science. This factor gives it wide appeal and allows everyone to be involved. However, it also inevitably means that nobody can "know it all".
Increasingly, archaeology is used to study aspects of life in well-documented periods that were simply not written about directly. For example, the daily life of ordinary people. Many travelers no longer want a simple beach holiday; instead, they want to be inspired, to see some of the wonders of the ancient world, explore a culture's past, and find out a bit more about their ancestors and themselves.