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Analysis of Geoffrey Moore's Crossing the Chasm

Sprecher: Dwight Equitz
Spieldauer: 9 Min.

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Inhaltsangabe

Please note: This is an analysis of Crossing the Chasm, not the original book.

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers (1991, third edition published in 2014) by Geoffrey Moore is a guide for high-tech companies that wish to transition successfully from a small, technically minded customer base to a larger general market.

Customers within a given market adopt new products at different points during their development....

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©2017 Milkyway Media (P)2017 Milkyway Media

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