Mahajan tells the stories that Western executives and managers rarely hear: stories of African entrepreneurs, executives, and enterprises that are identifying powerful market opportunities and capitalizing on them. He teaches the lessons that Africa's successful and failing ventures have learned about succeeding on the continent...how Coca-Cola executives in Nairobi "walk with the market"...what Unilever has learned from its "consumer safaris"... how Guinness is learning to become authentically African...how global companies are overcoming Africa's unique political, economic, and resource challenges...how local entrepreneurs are profiting, even in profoundly troubled states like Rwanda.
Mahajan reveals how companies are mining the growing South African "black diamond" middle class; how foreign investment is increasing, even in politically mismanaged states like Zimbabwe; and how India and China are staking out huge positions throughout Africa. p>Simply put, in an era in which new growth is tougher and tougher to achieve, Vijay Mahajan's Africa Rising uncovers what may be your largest untapped growth opportunity.
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Charity campaign gives the worst view of Africa.
what Africa needs is not aid but trade.
Africa must drive its own development.
internal restructuring is the key.