Is this audiobook for you?

• Are you a successful technical seller looking to become an even more valuable partner with your sales counterparts?
• Have you transitioned into presales from a technical role and faced challenges with its relationship and soft skill demands?
• Are you a sales engineer, solution consultant, or presales professional eager to advance in your career?

A Friendly Human in Presales is your definitive guide to mastering the human side of technical sales. Authored by Ron Whitson, a distinguished presales leader with decades of experience, this audiobook identifies the Seven Timeless Behaviors essential for excelling in presales.

This audiobook, narrated by Jack Cochran—a respected thought leader in the presales community—brings Ron’s insights and strategies to life. Jack’s engaging narration adds depth and personality, making this a must-listen for anyone in technical sales.

Explore Ron’s journey from a highly technical resource delivering compelling demos to a respected sales professional valued by partners and customers alike. Learn how to authentically connect with your audience, showcase your unique value, and effortlessly build trust. Discover why active listening, empathetic communication, and humble collaboration are pivotal in engaging today’s buyers. Ron illustrates these Timeless Behaviors through compelling stories and real-world examples from the presales role.

Invest in your professional growth and unlock the next level of success in technical sales with A Friendly Human in Presales.