27 Tribe Secrets
The Psychological Strategies to Attract, Convert, Engage, and Retain Customers for Life While Building a Thriving Community That Never Leaves You
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Michael F. Walworth
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Written by Funk Roberts with Mike and Rick Tielemans, known as The Tribe Guys, this book draws on decades of combined experience and deep research into what makes communities so powerful.
Mike and Rick dedicated years to studying the positive aspects of cult psychology and human behavior, uncovering timeless principles that drive loyalty, connection, and influence. By applying these 27 secrets, the team built Funk Roberts' Over 40 Alpha Membership into a $3.5 million success, and Funk has helped build other multi-six-figure Tribe-based businesses.
Start transforming your approach to community-building with the 27 psychological secrets that will help you foster a thriving, loyal tribe. Get ready to grow a business where customers don't just stay--they help build and spread your community, driving both engagement and revenue.
©2025 Funk Roberts (P)2025 Funk Roberts